UP Design creates new identity for annual golf outing

Montclair, NJ, May 13, 2008 - Lowenstein Sandler has teamed with UP Design to create an internal and external “buzz” around their annual golf event. UP Design created a name for the event that could be carried from year-to-year and broke from the existing corporate guidelines to design an independent look and feel for the event. UP Design created a fun and bold image to be campaignable across all promotional materials and event signage, creating an event logo and executing the invitation in the format of golf bag tags. The die cut tags were inserted into a clear envelope for mailing to provide the ultimate impact and response.

About the client: Lowenstein Sandler P.C. is a major corporate law firm with its offices in Roseland, New Jersey, New York City and Boston. The firm is the largest firm in New Jersey. An AmLaw 200 firm with over 275 attorneys, Lowenstein Sandler represents public and private companies, financial institutions, investors, entrepreneurs, universities, and private clients in corporate and litigation matters throughout the country. The firm was founded in 1961.

About UP Design: UP Design is a results-driven agency that delivers outstanding work in design, branding, and communications. We believe that great creative work is rooted in great strategic thinking. Who we are allows us to get closer to our clients, their businesses, and most importantly, their audiences. We remain nimble, responsive, and oftentimes unconventional so that we can excel at what we do best—coming up with fresh, creative, compelling solutions.