"Listen to the National Development Council Public-Private Partnership team speak for a while and you quickly realize they have an amazing amount of industry experience and knowledge; they also deal with very complex projects and concepts. You also quickly recognize the challenge in communicating this depth of information in a web site, to a greatly diversified audience, government employees, and public university staff and bond attorneys all with varying levels of understanding of Public-Private Partnerships.
Getting to know this organization and its’ people came easy. Our contact was forthcoming with the answers to the questions we asked. That is always the key to the success of any of our projects. Web, print, whatever it is you are executing, you need to get honest answers in order to establish realistic expectations and goals. Also most projects have an impact on the larger organizational efforts—so giving us all of the information and letting us pull what is relevant is also important in reaching long-term project success. This allowed us to make the right recommendations regarding format, use of animations to engage the visitors, and sorting functions to allow visitors to view content that is most relevant to them.
So far, their new web site is opening to great reviews. "