The latest promotion called for the design of two brochures. The first was a small pocket brochure to be used as a take-away for the 2008 Consumer Electronics Show in Las Vegas. A larger full product line brochure was then developed to provide complete information on every Sharp LCD-TV model available, along with an index of full specifications and features. UP Design also directed a custom photo shoot and created the look of the set to highlight a Special Edition AQUOS LCD-TV in the large brochure.
Sharp Electronics sells cutting-edge products. Sharp Electronics is the US sales and marketing arm of Sharp Corporation, the giant Japanese appliance and electronic components maker. Sharp is known as a leading seller of LCDs, which are used in everything from airplane cockpits to computers to pinball machines to cutting-edge television sets. The company also markets solar products (modules, monitors, inverters), mobile electronics (camcorders, handhelds), appliances (air conditioners, microwave ovens), entertainment products (TVs, DVDs, camcorders), and business electronics (cash registers, PCs, calculators, copiers).
