UP Design LLC

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Overview
Ellin Lavar has always been a leader in the hair care industry, and when she decided to update her brand, she came to UP Design for a new identity and a fully integrated promotional program.

This program consisted of a new identity, style photography, web site, facebook, twitter and you tube presence, as well as a automated year-long email campaign. Within the first week of launch Ellin had booked new clients from Costa Rica and Saudi Arabia through the new site.

The Client
The many celebrities who prize exquisite, versatile and easy-care hairstyles have made Ellin LaVar one of the most sought after hair designers in the hair-care industry. Her roster of well-known clients include Oprah Winfrey, Whitney Houston, Naomi Campbell, Venus and Serena Williams, and a host of other female and male stars.