We spent several weeks researching and polling recent lateral hires, seasoned members of the firm, and past and current clients to gain a true understanding of the perception of the firm both internally and externally. Our goal was to bring the firm's brand to the surface, to expose the positive attributes of the firm that our research had uncovered. This ensured a final positioning that was straightforward, unique, and most important, a brand that the attorneys could embrace.
Beyond logo development, the Lowenstein Sandler branding effort called for the design and production of consumer and professional advertising, newsletters, client alerts, proposals, announcements, invitations, brochures (overview and practice groups,) and trade show displays.
Lowenstein Sandler P.C. is a major corporate law firm with its offices in Roseland, New Jersey, New York City, Palo Alto, and Boston. The firm is the largest firm in New Jersey. An AmLaw 200 firm with over 275 attorneys, Lowenstein Sandler represents public and private companies, financial institutions, investors, entrepreneurs, universities, and private clients in corporate and litigation matters throughout the country. The firm was founded in 1961.
