January 25 - February 7, 2010 was this year's Restaurant Week in Montclair. Last year, for Montclair’s first-ever Restaurant Week, UP Design created a logo that captured the diverse style of the event's host town. UP Design's team created the perfect fit for Montclair, as the style of the artwork not only reflects the town but also many of the participating restaurants. UP followed up with new posters, advertising and updated graphics for this year's event.
More than half of the restaurants featured during the event have received raving reviews in both Zagat and the New York Times. And with more than twenty-five restaurants participating, posters and cards featuring the logo were prominently displayed all over town. Being that Montclair is the premiere restaurant town in the state, the marketing for Restaurant Week was also taken to billboards, radio advertisements and featured in regional magazines.
Montclair Restaurant Week is a project of the Montclair Economic Development Corporation. The 2009 event featured over 25 local restaurants and was supported by sponsorships from The Montclair Times, Haven Savings Bank, WH Linen Rental, UP Design LLC, gotomontclairnj.com, and Performance Food Group.