The chosen creative solution used a playful slogan that loosely referenced air travel, while also being flexible enough to easily apply in other situations and locations. The paper airplane image had an obvious link to airports and air travel, however it also would work well when the campaign was expanded to universities, coffee shops, and other public gathering areas.
Ricoh Co., Ltd., the flagship company of the Ricoh Group, is a world leader in digital office products and solutions, earning over $17 Billion with 81,900 employees and offices in over 150 countries.
